Privacy Policy

1. Introduction

FLORAEX Establishment respects the privacy of its website visitors, customers and representatives of organizations that communicate with us.

This Privacy Policy explains how we collect, use, store, share and protect personal data when you visit the FLORAEX website, submit a contact form or request a technical assessment.

By using the website or submitting your information, you acknowledge that you have reviewed this Policy and understand how your personal data may be handled.

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2. Data Controller

The entity responsible for collecting and processing personal data through this website is:

FLORAEX Establishment
Jeddah, Kingdom of Saudi Arabia
Wadi Jeddah Innovation Hub – Ground Floor
Email: support@floraex.net
Website: floraex.net

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3. Personal Data We Collect

We may collect information that you provide directly through website forms, email or other communication channels, including:

• First and last name.

• Company or organization name.

• Email address.

• Telephone number.

• Area of application or type of food operation.

• Hygiene or food-safety challenge.

• Expected outcome.

• Information included in messages and assessment requests.

• Other information you voluntarily provide.

The website may also automatically collect limited technical information, including:

• Internet Protocol address.

• Device, browser and operating-system information.

• Pages visited and time spent on the website.

• Referring website or source.

• Date and time of access.

• Cookie and consent preferences.

Please do not submit sensitive personal data or unnecessary confidential information through the website forms.

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4. How We Collect Personal Data

Personal data may be collected through:

• Contact and assessment forms.

• Email and telephone communications.

• Cookies and website analytics technologies.

• Meetings, trials and technical follow-up.

• Platforms or organizations through which you request contact, where permitted.

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5. How We Use Personal Data

We may use personal data to:

• Review contact and assessment requests.

• Contact you and respond to inquiries.

• Understand your facility, process and operational challenge.

• Identify a suitable product, application or technical next step.

• Arrange meetings, trials or technical support.

• Prepare proposals and business communications.

• Manage customer relationships and business records.

• Improve our website, services and visitor experience.

• Protect the website and prevent unauthorized use.

• Meet contractual or legal requirements.

We process personal data based on your consent, steps requested by you, contractual or legal obligations, or legitimate interests where permitted by applicable law.

We will not use information submitted through assessment forms for marketing communications unless separate consent has been obtained where required.

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6. Sharing Personal Data

FLORAEX does not sell or rent personal data.

We may share the minimum necessary information with:

• Authorized FLORAEX personnel.

• Website hosting and technical service providers.

• Email and customer-relationship service providers.

• Professional advisers, laboratories or technical providers when necessary to fulfil your request.

• Governmental or regulatory authorities where legally required.

• Other parties at your request or with your consent.

Information is shared only for the relevant purpose and to the extent reasonably necessary.

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7. Technical Service Providers

FLORAEX may use technical service providers to support website operation, data hosting, online forms, email services and website-performance analysis.

These providers may process the minimum amount of personal data necessary on behalf of FLORAEX and only for the specified purposes, subject to contractual instructions and applicable data-protection requirements.

Some personal data may be processed or hosted outside the Kingdom of Saudi Arabia. Where this occurs, FLORAEX takes the measures required to protect the data and comply with applicable personal-data transfer requirements.

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8. Data Retention

Contact information and assessment requests will normally be retained for no longer than 24 months following the last interaction, unless:

• The inquiry develops into a contractual or customer relationship.

• The data is required for an ongoing service.

• A longer period is required by applicable law.

• The data is necessary in connection with a claim, dispute or legal obligation.

Contractual, financial and technical records may be retained for the period required by applicable laws and regulations.

When personal data is no longer required, it will be deleted, securely destroyed or anonymized as appropriate.

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9. Data Security

FLORAEX applies reasonable administrative, technical and organizational measures designed to protect personal data against unauthorized access, use, alteration, disclosure or loss.

Access is limited to personnel who require the information to carry out their responsibilities. However, no internet transmission or electronic-storage method can be guaranteed to be completely secure.

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10. Your Rights

Subject to applicable law, you may have the right to:

• Be informed about the collection and use of your data.

• Access your personal data.

• Request a clear copy of your data.

• Request correction, completion or updating.

• Request destruction when the data is no longer necessary.

• Withdraw consent where consent is the basis for processing.

• Submit an objection or complaint regarding processing.

To exercise your rights, contact:

support@floraex.net

We may request appropriate information to verify your identity. We will process requests within the period required under applicable law.

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11. Cookies

The website uses cookies and similar technologies to operate the website, remember preferences and understand how visitors use its pages.

Cookies may include:

• Essential cookies required for website operation.

• Functional cookies used to remember preferences.

• Analytics cookies used to measure traffic and performance.

• Marketing cookies, where activated and where the required consent has been obtained.

You can manage your choices using the website cookie settings or your browser settings. Disabling certain cookies may affect some website functionality.

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12. Third-Party Links

The website may contain links to external websites or platforms, including social-media platforms, online stores or third-party services.

Information provided to those platforms is governed by their own privacy policies. FLORAEX does not control the privacy practices of external websites.

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13. Children’s Privacy

The website is intended for organizations and professionals operating in the food sector and is not directed to children under the age of 18.

FLORAEX does not knowingly collect personal data from children through this website.

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14. Changes to This Policy

We may update this Privacy Policy to reflect changes to the website, our services or applicable requirements.

The updated version will be published on this page, and the Last Updated date will be revised.

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15. Contact and Complaints

For questions, data-rights requests or privacy complaints, contact:

FLORAEX Establishment
Email: support@floraex.net
Address: Wadi Jeddah Innovation Hub – Ground Floor, Jeddah, Kingdom of Saudi Arabia.

We will review your request or complaint and respond within the period required by applicable law. If you are not satisfied with our response, you may contact the competent personal-data protection authority in the Kingdom of Saudi Arabia through its official channels.

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